Entrepreneurial Diary – Week 5 – Building the Business Case

Now we've passed the elevator pitch, we're free to move onto the next stage - to develop a full business case and prepare a full sales pitch to deliver to the dragons. The last week has seen developments in the…

Entrepreneurial Diary – Week 4 – Delivering the Elevator Pitch

We delivered our 'elevator pitch' of a single page PowerPoint poster and a 5 minute briefing to the course tutor and it all appears to be going according to plan. Reflection on the elevator pitch How did it go? We…

Entrepreneurial Diary – Week 1 – Creativity and Opportunity Theory

Becoming an entrepreneur - week 1 Academic theory behind setting up a new venture business and applying entrepreneurial theory in practice. Creativity and Opportunity Theory, Porter's Four Forces of Entrepreneurial Opportunity