innovation – mist of management

Entrepreneurial Diary – Week 5 – Building the Business Case

Posted by David McClory MBAon 12 March, 201516 May, 2021in Entrepreneurship, MBA studies, Theory in practice5 Comments

Now we've passed the elevator pitch, we're free to move onto the next stage - to develop a full business case and prepare a full sales pitch to deliver to the dragons. The last week has seen developments in the…

Entrepreneurial Diary – Week 4 – Delivering the Elevator Pitch

Posted by David McClory MBAon 4 March, 201516 May, 2021in Business, Entrepreneurship, MBA studies, Personal reflection7 Comments

We delivered our 'elevator pitch' of a single page PowerPoint poster and a 5 minute briefing to the course tutor and it all appears to be going according to plan. Reflection on the elevator pitch How did it go? We…

Entrepreneurial Diary – Week 1 – Creativity and Opportunity Theory

Posted by David McClory MBAon 22 January, 201516 May, 2021in Business, Entrepreneurship, MBA studies, Personal reflection, Theory in practice6 Comments

Becoming an entrepreneur - week 1 Academic theory behind setting up a new venture business and applying entrepreneurial theory in practice. Creativity and Opportunity Theory, Porter's Four Forces of Entrepreneurial Opportunity